Led by serial entrepreneur Cyril Hadji-Thomas, Keeward is a "digital playground" that mixes creativity, technology and some solid business sense, hoping to come up with something worthwhile and long term. It is an ecosystem bringing people who are creative and want to do things differently together. Whether they’re artists, founding a startup, are in a band, or have written a book, Keeward helps them make a living from what they’re doing. And it ties itself to their success. Keeward are publishers in the widest sense of the term, producing and disseminating of information and ideas. Today, making a website, an app, a book, a song, are all publishing. On the Venture side of things, Keeward's main mission is to accompany and develop projects it finds interesting, from the startup phase all the way through to a success story. Keeward operates by clusters, taking on projects that complement each other so that it can use the knowledge gained from one to benefit the others. Keeward Venture’s project management approach is intentionally flexible and adaptive, which means it reevaluates how things are going every step of the way. Its expertise lies in design, development, user experience, ecommerce and logistics.