MENA OPPORTUNITIES ® (MO), the "less is more" online platform focused on the MENA (Middle East and North Africa) region just rocketed to over 1,500,000 pageviews/month just 6 month after the platform’s launch. Offering curated content on money, finance, investments, technology, media, real estate, funding, startups, entrepreneurship, management, news and much more… MO has been the fastest growing MENA website since its inception, locking in over 5,000% month over month growth! It now is one of the most read with ambitious expansion plans in the making. MO’s Managing Director, Ms. Sandra Homsi commented: “I believe that we have hit a sweet spot in the MENA market: young (and less young) executives who want a quick brief on what’s going on in MENA with a good dose of wit and creative content. Our “less is more” approach fits their busy agenda whereas we do not post news events but rather “food for thought”, cool infographics, compelling top 10 lists and the likes... We have an incredible rate of “shared content” which only indicates that people not only enjoy our content but find it interesting enough to share on their social networks and among their friends. As they say, the proof is in the pudding.” MO indeed offers a well-studied blend of information, entertainment, data charts and infographics… that are well adapted to the busy schedule of MENA executives who want more in less time, or in other words “the cool stuff filtered for political noise and endless MENA analysis”.
Says Founder Charles Corm: “our generation has grown up with MENA all over the news and endless political debate that constantly leads to… nothing or worse: the same old s*! So we don’t care about the next World Bank analysis of where MENA is going or CNN’s coverage of this or that political figure. We are young and ambitious and are interested in what is moving MENA forwards not the endless slew of negative information that is inevitably conveyed across the global media and has led to numerous tourist bans on Lebanon whereas the country is as safe as ever (I was biking through Beirut this very day). Also, we have avoided the cluttered format adopted by most websites that use services such as Disqus to increase their content, not realizing that Disqus is pumping that same (often lame) content to thousands of websites. This is the legacy of print media where more is more. But on the web, I am convinced (and as Sandra says: the proof is in the pudding), users want a well-designed site without the clutter and unbearable advertising gimmicks increasingly being pulled off by even the major global websites. Forbes.com forces you to wait like a moron looking at an ad for 10 seconds before you can access their site! Well, guess what: most of us just leave the site, end up hating the ad forced down our throats or end up wondering if Forbes is so desperate that they have us forced to watch a banner for discount flowers for 10 seconds as if that’s going to make us want to click on the ad and order for 200 USD worth of tulips! Their reasoning is simply f* up and that’s why their online numbers (let alone their print numbers) are stagnating for the most”.
When asked what is next for the trend bucking information platform, Sandra lights up: “wow! We are just at the very beginning of MO. We already have some incredible cool new features coming out soon that will only increase the quality of our overall offerings. There is a “subscribers only” section that will offer all kind of freebies and great offers to MO subscribers. I am very excited about the next 6 months!”. In a last addition, Sandra insists: “we are currently offering people to subscribe for free and lock in their premium MO membership forever! In other words, by subscribing now for free, you will automatically be upgraded to “premium” when we launch our new modules! How cool is that?” The incentive seems to be working as people are flocking to the site to subscribe now for free and secure their premium membership… forever”. All in all, MO is generating a lot of buzz and should continue experiencing phenomenal growth as the team keeps adding new features to its “less is more” concept. For more information or advertising requests: connect@menaopportunities.info.
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