Somewhere in Oslo is taking place a little revolution in the notoriously secretive hedge fund world. Led by CEO Leo Gasteen and a team of highly experienced professionals, startup EdgeFolio is aiming to disrupt the murky waters of hedge fund data by creating what the team likes to call "the LinkedIn for hedge funds". Indeed, Edgefolio takes hedge fund data and creates social profiles for these funds that are both visible and searchable to investors. The predominant way of selling a product like a hedge fund remains cold calling, which is why Edgefolio is so important. EdgeFolio's ambitious goal is to disrupt how alternative investment products are sold, by allowing the interaction between investor and fund to happen in a scalable and non invasive way. Secondly, Edgefolio will help increase the efficiency of capital raising for hedge funds whilst providing a transparent and sophisticated search and analysis tool for prospective investors. Lastly, owing to the light regulation on hedge funds, marketing documentation comes in all shapes and sizes. Says CEO Gasteen: "with our standardised profiles for funds, we aim to do what Linkedin have done for the CV." A lofty goal indeed but the team, backed by prestigious advisors, seems well on its ways to democratize the opaque hedge fund world. This would be a win-win for both EdgeFolio and the hedge fund indsutry, often accused (and hence penalized) for being reluctant to provide timely and accurate data. Edgefolio's customers are purely professional investors (Family offices, Private Banks, HNWI etc) and the company's website is www.edgefolio.com.
